Giant Ormond approached us looking to modernise their online presence and create a website that better reflected the professionalism, scale, and community-focused nature of the store. As one of Melbourne’s leading Giant retailers, the business offers an extensive range of bikes, accessories, servicing, and workshop support – however, their previous website wasn’t fully showcasing the depth of their product offering or the expertise behind the brand.

Working closely with the Giant Ormond team, and in coordination with Giant Group Australia Head Office, we rebuilt the site with a focus on cleaner layouts, improved product discovery, and stronger content presentation throughout the customer journey. The rebuild was carefully developed in line with Giant’s global brand guidelines covering typography, colour systems, imagery, and layout standards, while still allowing flexibility for Giant Ormond’s own local personality and community presence to shine through.

Product pages were completely reworked to better showcase each bike, while collection pages and filtering systems were refined around the way customers actually shop – helping riders quickly narrow down options based on category, riding style, brand, sizing, and availability.

We also looked beyond ecommerce functionality to strengthen the overall customer experience. The workshop booking system was integrated directly into the website to reduce friction, while the About page was redesigned to introduce the team behind the store through staff photography and bios – helping reinforce the approachable, local feel Giant Ormond is known for.